With storytelling at its core and a knack for combining his soft vocals with melodic, bass-heavy production, willum takes his listeners on a journey through Copenhagen's nightlife, where time is not an issue and curiosity is the driving force. With inspiration from the American hip-hop and RnB scene, such as Drake and Brent Faiyaz, willum is all about awakening emotions in the listener.

BobbyFRL has a sound that moves between R&B and rap, he creates his own musical universe, where emotions are expressed and become the driving force behind his music. With his latest release ‘Bobby World’, he marks the beginning of a new chapter in his career, where he challenges both his sound and identity.